Your reputation is one of the most critical aspects of a successful marketing campaign. It doesn’t matter how good your marketing is if you have a bad online rep.
Imagine being ranked number one in the search engines but right below you is a slew of negative comments on your business. That will destroy your sales.
More importantly, the first thing that today’s consumers do after learning about your business is search for your reviews. Let me give you an example. You’re at home with your significant other and you see a commercial for a restaurant in town that you haven’t heard of before, what do you do? Do you get in your car and go? Or do you most likely look for their reviews online? If you are like most people, you will look up their reviews to see what others have said.
You have two possible outcomes.
You have great reviews and they come do business with you.
You have bad reviews and they don’t do business with you
You have no reviews and they don’t do business with you
Yes…having no reviews is equally bad as having negative reviews. True…no one has said anything negative. But there is nothing there to let a prospect know it’s safe to spend money with you. Since there are plenty of competitors with reviews, why take the risk on your business? They won’t.
Most people look at reputation management as reactive. In other words…I got a negative review, my sales have dropped, and now I need to do something to fix it.
You should look at reputation management as proactive. Build your reputation so if you can help a prospect make a safe buying decision. Secondly, if you ever get a negative review(which happens to everyone), it does not affect your business that much.
Put our reputation marketing expertise to good use. Whether you want to reverse some negative reviews or build your positive reputation, we can help you.
Make sure you request a free web strategy consultation so we can discuss your marketing needs